🎯 Sales Playbook

Complete guide to prospecting, demoing, and closing SaaS deals.

The Sales Process

1

Prospecting

Identify ICPs using LinkedIn Sales Navigator, Crunchbase, and G2. Target companies with 50+ employees and $1M+ ARR showing growth signals.

2

Discovery Call

30-min call to understand their pain points. Ask about current churn rate, failed payment volume, and manual recovery efforts.

3

Demo

Live demo showing their actual data. Calculate potential recovery revenue in real-time. Let them see the dashboard with their metrics.

4

Trial

14-day free trial with Stripe integration. They see real recovery data from day 1. Success metric: 5+ recovered payments.

5

Close

ROI-driven close. "You recovered $X in 14 days. At $49/mo, that's a Yx ROI."

Discovery Questions

Opening
"What's your current monthly involuntary churn rate?"
Pain
"How much revenue do you estimate you lose monthly to failed payments?"
Current Process
"Walk me through how your team currently handles failed payments."

Objection Handling

"We already have a solution"
"Great! What does your current recovery rate look like? Most teams see 15-20% with manual processes. Our customers average 35%."
"Too expensive"
"At $49/mo, if we recover just 2 failed payments, we've paid for ourselves. Our average customer recovers 15+ per month."

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Complete playbook with scripts, email templates, demo guides, and closing techniques.