Industry Benchmarks
Monthly Churn Rate
5% (median)
Annual Churn Rate
46% (median)
Net Revenue Retention
100-120% (good)
LTV:CAC Ratio
3:1+ (healthy)
CAC Payback Period
12-18 months
Gross Margin
70-80%
Trial-to-Paid Conversion
15-25%
Net Promoter Score
30+ (good)
Activation Rate
25-40%
Freemium Conversion
2-5%