🔍 Revenue Leak Detection Report
Comprehensive scan — 25 checkpoints, quantified impact, fix roadmap
📊 Executive Summary
$18,420
Total Monthly Revenue Leak
That's $221,040 annually — 14.2% of your MRR
🚨 Critical Leaks (Fix This Week)
| Leak Source | Monthly Loss | Severity | Quick Fix |
|---|---|---|---|
| Unoptimized dunning sequence | $4,200 | CRITICAL | Add 2 retries + update links |
| No pause option at cancellation | $1,800 | HIGH | Add 30/60/90-day pause |
| Expired cards without proactive updates | $2,640 | HIGH | Email at 30/15/7 days before expiry |
| Failed retries at wrong times | $1,440 | MEDIUM | Retry at 2PM vs 2AM |
| No save offers in cancel flow | $3,600 | HIGH | Add discount/downgrade/pause offers |
⚠️ Moderate Leaks (Fix This Month)
| Leak Source | Monthly Loss | Severity | Quick Fix |
|---|---|---|---|
| Manual billing processes | $960 | MEDIUM | Automate invoicing |
| No churn prediction alerts | $1,200 | MEDIUM | Setup usage drop alerts |
| Incorrect tax handling | $720 | LOW | Verify tax config in Stripe |
| No win-back campaign | $1,080 | MEDIUM | Email sequence at 7/30/90 days |
🎯 30-Day Fix Roadmap
- Week 1: Add 2 dunning retries + payment update links (impact: +$4,200/mo)
- Week 2: Implement pause option + save offers in cancel flow (impact: +$5,400/mo)
- Week 3: Launch expired card proactive campaign (impact: +$2,640/mo)
- Week 4: Optimize retry timing + add churn alerts (impact: +$1,440/mo)
+$13,680/mo projected recovery
Annual impact: $164,160
🎯 Quick Win: Dunning Sequence Optimization
Your highest-impact fix is also the fastest. Adding 2 retry attempts and payment update links to your existing dunning sequence takes 2 hours to implement and recovers $4,200/month immediately. Break-even: same day. Use SimpleRecover to automate this.