Q1
What is the biggest challenge you face with [problem area]?
Listen for pain points and language they use.
Q2
How do you currently solve this problem?
Identify current solutions and workarounds.
Q3
What frustrates you most about your current solution?
Find gaps and opportunities for your product.
Q4
How much time/money does this problem cost you?
Quantify the pain to inform pricing.
Q5
If you had a magic wand, how would you solve this?
Uncover ideal solution without constraints.